Chipotle turns curses of online ordering into blessings

Nation’s Restaurant News: In selling online ordering to the restaurant industry, tech providers have promised and delivered a sales tool that saves labor and streamlines the traditional ordering process. But as online-ordering platforms have evolved beyond fax or e-mail systems to include features like POS integration and now, group ordering, those blessings have delivered unforeseen operational curses, namely handling an increased volume of orders from a difficult-to-manage channel. Read more…